Author: Show

SHOW worked with British shirtmaker Thomas Pink on a new campaign for summer 2022 to showcase the versatility of the classic white shirt. “When is a white shirt Pink?” is the title of the campaign, posed as a question to customers, with the answer being: when it’s by Thomas Pink.

Shot by fashion photographer Pelle Crépin, the campaign co-stars 24-year-old Peaky Blinders actor Harry Kirton. The Birmingham-born actor-turned-model is the famous face of the campaign, with his quintessentially British looks and youthful spirit, which further emphasise the idea that a white shirt can be worn in a variety of different ways and styles. Thomas Pink’s range of white shirts are the company’s bestsellers, and this new campaign shines a spotlight on a simple yet essential garment as the building blocks of the male wardrobe.

The campaign launched in July 2022 as a series of outdoor posters displayed in London as well as print and digital advertising and on a limited series of pink-coloured London buses.

See more about our work with Thomas Pink here and on Show’s Instagram.

Discover more about on the Thomas Pink website and Instagram.

SHOW was asked by property manager Cadogan to rebrand and redesign the website for Sloane Street, one of the world’s most luxurious shopping streets.

Sloane Street is home to many of the finest luxury fashion, watch, jewellery, interiors and accessories brands including Gucci, Chanel, Armani, Dior, Bulgari, Bottega Veneta and Versace. The street and its surrounds are also home to a burgeoning number of leading restaurants, hotels, spas and wellness facilities and some of the capital’s most important cultural institutions. Despite its international reach and reputation, Sloane Street remains a true London neighbourhood.

Cadogan asked us to develop a brand and website that reflected Sloane Street’s position as one of the most desirable London neighbourhoods, somewhere to visit for shopping trips, days out, weekends away or just a bite to eat. SHOW created a new brand position and visual language to represent the Sloane Street brand that is at once elegant and vibrant, exciting and modern but with nods to tradition.

SHOW then developed this brand into a beautiful and dynamic new website for Sloane Street. The website tells the story of Sloane Street’s past, present and future in exciting, engaging and compelling new ways. SHOW worked with leading illustrator Cynthia Kittler to create a collection of beautiful and fun new illustrations to bring Sloane Street to life. And we worked with celebrated photographer James Harvey-Kelly to create a set of placemaking images that capture the fashion, sophistication and energy of the street. These images were used across the website, social media and for an advertising campaign, as well as in national press coverage about Sloane Street. We also created a suite of fun, dynamic and stylish films with Buster Grey-Jung to capture the life and energy of Sloane Street.

SHOW continues to work with Sloane Street on monthly content. We work closely with Cadogan to create interesting and engaging stories about Sloane Street, its people and brands, and activities in the local area. Articles have included interviews with Giorgio Armani, David Gandy and Anya Hindmarch, and an in-depth look at the new Balenciaga, Ralph Lauren and Burberry flagships. Influential voices that include Instagram favourite Clerkenwell Boy, jewellery writer Jessica Diamond and photographer Eva Espresso have also provided insiders’ takes on Sloane Street.

See more about our work with Sloane Street here.

Discover more about Sloane Street by visiting the new website sloanestreet.co.uk

SHOW is delighted to present the second edition of The Islander newspaper. This premium glossy newspaper was published at the end of 2021 as an evergreen piece of editorial and marketing tool for Ballymore to showcase its London City Island development.

Located on its own 12-acre island in East London, surrounded by the River Lea, London City Island launched in 2016. The award-winning development is characterised by its colourful brick apartments and townhouses, as well as a striking red bridge which connects it to Canning Town and the rest of London.

Appealing to City professionals given its close proximity to Canary Wharf, as well as young families due to its leafy landscaping, London City Island is a contemporary and artistic community. It is home to the new premises of English National Ballet, as well as a number of independent galleries, bars and restaurants.

The Islander newspaper essentially captures a full year on the island, and echoes the articles produced by SHOW for the London City Island website and Journal. It includes exclusive interviews, illustrations and photoshoots that showcase the diversity of the development and its neighbours. This includes interviews and photography of high-octane parkour workouts, a local hydroponics farm and coverage of the inaugural Islander Festival 2021, with a performance from The X Factor winner Dalton Harris. The newspaper also features thought-pieces on the appeal of living by water and the importance of a community, as told by broadcaster and popular philosopher Matthew Syed.

The newspaper is the print partner to The Islander online, a regularly updated editorial section on the London City Island website. See more from The Islander on the London City Island website and on Instagram.   

Heritage British luggage maker Globe-Trotter recently unveiled a whimsical new collection created in partnership with Disney, with a colourful campaign conceived and photographed by SHOW.

Disney “This Bag Contains Magic” is a comprehensive collection of signature Globe-Trotter suitcases, handbags and travel accessories inspired by and incorporating Mickey Mouse. Revealed around the Disney icon’s 93rd birthday on 18 November (which commemorates his movie debut in Disney masterpiece Steamboat Willie in 1928), the new collection features classic Mickey Mouse portraits taken from the archive. There are also sartorial nods to Mickey in the single red leather corner on the cases (an ode to his famous red and gold buttoned trousers) and every piece features a leather patch on the inside emblazoned with the words ‘This bag contains magic’.

The photoshoot, which SHOW commissioned photographer Caroline Leeming and set designer Vicky Lees to undertake, features stacks of the new cases against a vibrant pastel-coloured backdrop to showcase the range of colours and styles. This is the latest in a series of seasonal campaigns Globe-Trotter has commissioned SHOW to produce.

globe-trotter.com

We are pleased to announce the publication of the latest issue of Beau, the newspaper supplement from Brummell magazine, this Sunday, 17 October.

Read about Aston Martin’s latest trailblazing launches, and discover Burberry’s new London flagship store at number 1 Sloane Street, Giorgio Armani’s debut made-to-order collection for women, and how Sunspel is channelling Ian Fleming’s penchant for Sea Island cotton into a new range. There’s also jazz at The Ned, elegant watches and shoes, and Brummell’s annual Inspirational Women feature.

Beau is distributed with The Sunday Times to London and the south east. Look out for it on Sunday.

Italian eyewear firm Persol has a special affinity with the world of motoring, in part because Steve McQueen was a fan, wearing the fold-away 714 style both on and off screen. SHOW was approached by Persol because it wanted to do a digital campaign that showed women wearing its glasses, as the brand has traditionally had quite a masculine profile.

What’s more, could we think of a way to align Persol with women who love cars and motorbikes? The result was a digital project featuring a group of female car and bike enthusiasts, captured by motoring photographer Amy Shore. The stars were artist Viviana Gomez-Morales, wedding dress designer Annelise Sealy, rock band The Pearl Harts (Sara Leigh Shaw and Kirsty Lowrey), as well as photographer Amy herself (shot by Luke Atkinson).

Captured on a blisteringly hot day on the south coast of England, the mood is summer and the spirit is the thrill and adventure of the open road, discovering new ways to get lost. SHOW also produced the above film for the campaign, with filmmaker Guy Stephens. We like to think Mr McQueen would have approved.

See more from the Persol shoot here on the Brummell website, and on Persol’s Instagram.

Founded in 2005, Hurlingham is the most widely circulated international luxury magazine for polo. It features extensive coverage of the sport, as well as information, opinion and lifestyle content that reflects the interests of the passionate and affluent polo community – both on and off the playing field.

In this Spring 2021 edition, we celebrate the remarkable polo achievements and all-round horsemanship of HRH Prince Philip, the Duke of Edinburgh, who passed away on 9 April. Prince Philip kindly wrote the introduction for the inaugural issue of Hurlingham, which is reprinted in the issue.

We also round up the latest international polo news – from Sotogrande to India – and in our Talk section, we take a look at why Port Mayaca – founded by the Orthwein family – is coming into its own, and explore Mike Roberts’ fascinating career as a photographer for Guards Polo Club.

In Opinion, Olivier Godallier describes how he and Benoît Perrier are starting the Polo Rider Cup, which will be played by 12 clubs from around the world, and in Features, Jaime Rincón- Gallardo recounts Mexico’s illustrious polo history. Plus, Giorgio Brignone describes how the exclusive Careyes Polo Club in Mexico has become one of the most sophisticated and vibrant destinations to stay and play.

Other highlights of the issue include Whitney Ellis’ article describing the difference between the public persona of Fred Mannix – world-class polo player and finance mogul – and Fred, his friend of nearly 20 years, and Ellis’ other feature on how the women of polo could teach us a thing or two on the field.

In the Action section, there are reports on the Argentine Open, the Cámara Cup, the Gauntlet, and the US Women’s Open. The surname that is prevalent is Cambiaso – Adolfo has been winning for years, but now we see his son and daughter are starting to make an impact.

The Islander is a new editorial platform for London City Island, an award-winning residential development in E14.

This digital journal, newsletter and Instagram channel were created to explore the vibrant creative community at the heart of London City Island, and to draw out the stories of why this neighbourhood has been voted the best new place to live in the capital.

The Islander features original storytelling by leading journalists and commentators as well as original photography and compelling illustration. For The Islander, author, broadcaster and popular philosopher Matthew Syed has explored the importance of community and why it’s vital to the development of London City Island. We spoke to MasterChef champion Sven-Hanson Britt about why he opened his restaurant, Homestead, on the island; Theresa Harold explores why living by water is so appealing; stop-motion animator Tim Allen, who has worked with Wes Anderson and Tim Burton, shares why he put down roots as an ‘Islander’; and music producer Dantae Johnson, founder of the island’s Woods Studio, shares his Uplift playlist for pure springtime escapism. 

The Islander will continue to be updated on a weekly basis with news and features about London City Island and its inhabitants. Find out more about the capital’s exciting new neighbourhood, read all of the latest from The Islander and sign up to the newsletter on the London City Island website. You can also follow @londoncityislandlife on Instagram for regular updates from London City Island and The Islander. 

Illustration: Abbey Lossing

SHOW developed the idea for Start Line for TAG Heuer in response to its desire to promote a new, formal partnership with Porsche.

SHOW proposed the creation of two publications – a magazine and a newspaper-style supplement – that would tell the story of the two brands and explore their shared history.

The publications would also provide a platform for TAG Heuer CEO Frédéric Arnault to announce the new partnership and would mark the launch of a new TAG Heuer x Porsche Carrera Chronograph (the first watch collaboration between the brands).

The different formats allowed for different distribution methods. The magazine was distributed by TAG Heuer in-store and mailed out. The newspaper supplement was produced in two qualities of paper stock. Newsprint copies were distributed with select copies of The Sunday Times, while a premium paper-stock version was made available for wider distribution by TAG Heuer, and was also included with select copies of cult motoring magazine The Road Rat.

Start Line chronicles the long-standing relationship between TAG Heuer and Porsche, looking at how both adopted the Carrera name in the 1960s, inspired by the notorious Carrera Panamericana Mexican road race, and how they have rubbed shoulders over the years, not least through Steve McQueen, who famously drove a Porsche 917 and wore a Heuer chronograph in the 1971 film Le Mans.

The Start Line publications look at the past, present and future of TAG Heuer and Porsche and include contributions from eminent horology and motoring journalists such as Nicholas Foulkes, Robin Swithinbank, Jason Barlow and David Green, as well as from fashion, technology and design commentators Teo van den Broeke, Jeremy White and Stephen Bayley.

SHOW is delighted to have worked with LOUIS XIII cognac on the creation of its new e-boutique website. SHOW provided copywriting and editing services for the project, which has seen the cognac brand’s website relaunched as an experiential e-commerce platform ­­– the first of its kind for a luxury spirit brand.

Inspired by the brand’s key values of time and experience, the platform features a wealth of information about the people, processes, heritage and philosophies that combine to create LOUIS XIII cognac over generations of cellar masters. These stories sit seamlessly alongside descriptions of the different products and accessories available to purchase, advice on how to taste and serve the cognac, and information about the wider world of LOUIS XIII including exclusive services, creative collaborations and special experiences.

https://www.louisxiii-cognac.com/