New ways to get lost with Persol
Italian eyewear firm Persol has a special affinity with the world of motoring, in part because Steve McQueen was a fan, wearing the fold-away 714 style both on and off screen. SHOW was approached by Persol because it wanted to do a digital campaign that showed women wearing its glasses, as the brand has traditionally had quite a masculine profile.
What’s more, could we think of a way to align Persol with women who love cars and motorbikes? The result was a digital project featuring a group of female car and bike enthusiasts, captured by motoring photographer Amy Shore. The stars were artist Viviana Gomez-Morales, wedding dress designer Annelise Sealy, rock band The Pearl Harts (Sara Leigh Shaw and Kirsty Lowrey), as well as photographer Amy herself (shot by Luke Atkinson).
Captured on a blisteringly hot day on the south coast of England, the mood is summer and the spirit is the thrill and adventure of the open road, discovering new ways to get lost. SHOW also produced the above film for the campaign, with filmmaker Guy Stephens. We like to think Mr McQueen would have approved.