SHOW was asked by Thomas Pink to reposition the shirtmaker as it relaunched and established an e-commerce presence.
From pre-launch to on-going content, SHOW provides a comprehensive full-service marketing role working with the Thomas Pink team. Through digital communications including newsletters, website journal articles and social media, we have created a distinctive voice for the brand in its sector.
This is underpinned by a strong visual identity, also expressed through regular product photoshoots as well as larger marketing campaigns, bringing in both real-life personalities and celebrities. Recently we executed a campaign with Peaky Blinders star Harry Kirton, and shot by fashion photographer Pelle Crépin, placing a focus on the white shirt, seen across London on both Routemaster buses and key billboards.