Sloane Street rebrand and website

SHOW was asked by property manager Cadogan to rebrand and redesign the website for Sloane Street, one of the world’s most luxurious shopping streets.

Sloane Street is home to many of the finest luxury fashion, watch, jewellery, interiors and accessories brands including Gucci, Chanel, Armani, Dior, Bulgari, Bottega Veneta and Versace. The street and its surrounds are also home to a burgeoning number of leading restaurants, hotels, spas and wellness facilities and some of the capital’s most important cultural institutions. Despite its international reach and reputation, Sloane Street remains a true London neighbourhood.

Cadogan asked us to develop a brand and website that reflected Sloane Street’s position as one of the most desirable London neighbourhoods, somewhere to visit for shopping trips, days out, weekends away or just a bite to eat. SHOW created a new brand position and visual language to represent the Sloane Street brand that is at once elegant and vibrant, exciting and modern but with nods to tradition.

SHOW then developed this brand into a beautiful and dynamic new website for Sloane Street. The website tells the story of Sloane Street’s past, present and future in exciting, engaging and compelling new ways. SHOW worked with leading illustrator Cynthia Kittler to create a collection of beautiful and fun new illustrations to bring Sloane Street to life. And we worked with celebrated photographer James Harvey-Kelly to create a set of placemaking images that capture the fashion, sophistication and energy of the street. These images were used across the website, social media and for an advertising campaign, as well as in national press coverage about Sloane Street. We also created a suite of fun, dynamic and stylish films with Buster Grey-Jung to capture the life and energy of Sloane Street.

SHOW continues to work with Sloane Street on monthly content. We work closely with Cadogan to create interesting and engaging stories about Sloane Street, its people and brands, and activities in the local area. Articles have included interviews with Giorgio Armani, David Gandy and Anya Hindmarch, and an in-depth look at the new Balenciaga, Ralph Lauren and Burberry flagships. Influential voices that include Instagram favourite Clerkenwell Boy, jewellery writer Jessica Diamond and photographer Eva Espresso have also provided insiders’ takes on Sloane Street.

See more about our work with Sloane Street here.

Discover more about Sloane Street by visiting the new website