LOUIS XIII cognac e-boutique

SHOW is delighted to have worked with LOUIS XIII cognac on the creation of its new e-boutique website. SHOW provided copywriting and editing services for the project, which has seen the cognac brand’s website relaunched as an experiential e-commerce platform ­­– the first of its kind for a luxury spirit brand.

Inspired by the brand’s key values of time and experience, the platform features a wealth of information about the people, processes, heritage and philosophies that combine to create LOUIS XIII cognac over generations of cellar masters. These stories sit seamlessly alongside descriptions of the different products and accessories available to purchase, advice on how to taste and serve the cognac, and information about the wider world of LOUIS XIII including exclusive services, creative collaborations and special experiences.