Thomas Pink “When is a white shirt pink?”
SHOW worked with British shirtmaker Thomas Pink on a new campaign for summer 2022 to showcase the versatility of the classic white shirt. “When is a white shirt Pink?” is the title of the campaign, posed as a question to customers, with the answer being: when it’s by Thomas Pink.
Shot by fashion photographer Pelle Crépin, the campaign co-stars 24-year-old Peaky Blinders actor Harry Kirton. The Birmingham-born actor-turned-model is the famous face of the campaign, with his quintessentially British looks and youthful spirit, which further emphasise the idea that a white shirt can be worn in a variety of different ways and styles. Thomas Pink’s range of white shirts are the company’s bestsellers, and this new campaign shines a spotlight on a simple yet essential garment as the building blocks of the male wardrobe.
The campaign launched in July 2022 as a series of outdoor posters displayed in London as well as print and digital advertising and on a limited series of pink-coloured London buses.