Show Media partnered with LK Bennett over six seasons, providing creative direction on the fashion brand’s campaigns and an editorial voice in its brochures. From the highly successful ‘Life is the Occasion’ campaign, which used real working women as models, to the spring/summer 2015 campaign shot in an English garden, Show Media worked with the brand to capture the modern elegance of the LK Bennett woman.
Archives: Projects
Projects
Vestiaire Collective
SHOW worked with Vestiaire Collective and Belstaff to launch their collaboration and bring this partnership to life online and in print. Vestiaire Collective, the online marketplace for the sale of pre-owned premium designer fashion, partnered with Belstaff to develop an exclusive collection of restored jackets from the brand’s archive available only to Vestiaire Collective customers. SHOW created a suite of stories around the project on the archetype of the biker, and the appeal of vintage motorcycling. There is also a Vestiaire Collective x Belstaff newspaper, which was edited, designed and produced by SHOW
Hurlingham
Show Media produces the biannual Hurlingham magazine, a specialist polo publication that reflects the interests of the passionate and affluent polo community, both on and off the playing field. We art direct, design and create engaging editorial content, including news, opinion pieces and lifestyle features. Mailed directly to polo players and supporters around the world, Hurlingham also provides analysis of recent tournaments and interviews with the sport’s biggest names. Having worked on Hurlingham for almost a decade we have continually refreshed and evolved the magazine’s content and design to align with the ever-changing world of polo.
Grey Goose
Show Media has worked with Grey Goose for a number of years. In 2009, it turned the vodka brand’s ‘Character and Cocktails’ campaign – featuring brand ambassadors Stephen Webster and Roland Mouret – into a series of advertorials that were placed in consumer publications and several films that were hosted on the Grey Goose website. In 2013, Show Media shot a new group of brand ambassadors for advertorials built around the ‘Iconoclasts of Taste’ campaign.
The Week Portfolio
Portfolio is the new digital luxury channel from The Week, bringing you an exclusive insight into the world’s leading designers, creators, chefs, artists, critics and connoisseurs. Show Media provides The Week with editorial consultancy for the project, including writing, commissioning and uploading daily content for the platform. theweek.co.uk/portfolio
Swarovski
Show Media created Salt Magazine, the biannual publication for Swarovski, in 2010 to celebrate the crystal house’s inspirational work in fashion, jewellery, art and design. The result was a beautifully shot magazine, written and produced by our team with content including exclusive interviews with diverse figures such as Zaha Hadid, Mary Katrantzou, Iris Apfel and Viktor & Rolf, as well as features on its collaborations with the likes of Diana Vreeland, Jason Wu, Giles Deacon and Donatella Versace. We also created and edited a regularly updated iOS app for Salt Magazine.
Hogan
Show Media created a marketing platform around the concept of Casual Business for the Italian footwear brand. Hogan has created a stylish yet functional alternative to formal business footwear by combining traditional shoemaking with ergonomic, high-tech soles.
We also created a brand ambassadors’ programme showcasing the lifestyle of modern businessmen around the world in a series of films and interviews, which have been used online, in films and advertorials. This also formed the basis of the Casual Business Handbook, which we produced for Hogan’s customers in both English and Italian versions, showcasing Hogan’s latest collections as well as acting as an essential lifestyle guide on everything from casual business and travel to food.
Belstaff
We work with Belstaff on regular content for Inside Belstaff Adventures, the dedicated editorial section on the British luxury brand’s website. We commission leading industry figures to write engaging features about Belstaff’s archive, brand universe and its latest activity. This has enabled Belstaff to reach its customer base in a different way, allowing it to ignite interest in the brand and encourage sales in a nuanced and compelling manner.
We also work with Belstaff on ring-fenced editorial projects to help promote new campaigns, including the Outlaws film made with David Beckham, the brand’s Here Be Dragons campaign and its work with the Bloodhound team trying to break the land speed record.
Belstaff uses the editorial content across its digital platforms, including social media and newsletters. See more at belstaff.co.uk/inside-belstaff
Elegant Resorts X Aston Martin
Show Media was briefed to create a cinematic lifestyle film to promote Aston Martin’s exclusive driving tour partnership with luxury-travel provider Elegant Resorts. Entitled Elegant Journeys with Aston Martin: Scottish Legends, the film was created in a number of spectacular locations across the Scottish Highlands, including Inveraray Castle, Glen Affric and Glencoe. Show Media art-directed the visual narrative and worked with photographer and director Jonathan Glynn-Smith to capture an exhilarating drive as we put the Aston Martin Vanquish Volante through its paces; sit back and enjoy the ride.
Graff
Show Media produced Graff Diamonds’ Graffiti magazine, a sumptuous publication in keeping with the brand’s luxurious nature.
Graff Diamonds is the source of much of the world’s finest jewellery, and the publication had the photography and production values to match that level of craftsmanship. Reflecting the emerging market in Asia, a Chinese-language version of the magazine was also published by Show Media.
Show Media also created and produced several seasonal advertising campaigns for Graff.