We work with Belstaff on regular content for Inside Belstaff Adventures, the dedicated editorial section on the British luxury brand’s website. We commission leading industry figures to write engaging features about Belstaff’s archive, brand universe and its latest activity. This has enabled Belstaff to reach its customer base in a different way, allowing it to ignite interest in the brand and encourage sales in a nuanced and compelling manner.
We also work with Belstaff on ring-fenced editorial projects to help promote new campaigns, including the Outlaws film made with David Beckham, the brand’s Here Be Dragons campaign and its work with the Bloodhound team trying to break the land speed record.
Belstaff uses the editorial content across its digital platforms, including social media and newsletters. See more at belstaff.co.uk/inside-belstaff