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Show Media created a marketing platform around the concept of Casual Business for the Italian footwear brand. Hogan has created a stylish yet functional alternative to formal business footwear by combining traditional shoemaking with ergonomic, high-tech soles.
We also created a brand ambassadors’ programme showcasing the lifestyle of modern businessmen around the world in a series of films and interviews, which have been used online, in films and advertorials. This also formed the basis of the Casual Business Handbook, which we produced for Hogan’s customers in both English and Italian versions, showcasing Hogan’s latest collections as well as acting as an essential lifestyle guide on everything from casual business and travel to food.