Category: News

SHOW developed the idea for Start Line for TAG Heuer in response to its desire to promote a new, formal partnership with Porsche.

SHOW proposed the creation of two publications – a magazine and a newspaper-style supplement – that would tell the story of the two brands and explore their shared history.

The publications would also provide a platform for TAG Heuer CEO Frédéric Arnault to announce the new partnership and would mark the launch of a new TAG Heuer x Porsche Carrera Chronograph (the first watch collaboration between the brands).

The different formats allowed for different distribution methods. The magazine was distributed by TAG Heuer in-store and mailed out. The newspaper supplement was produced in two qualities of paper stock. Newsprint copies were distributed with select copies of The Sunday Times, while a premium paper-stock version was made available for wider distribution by TAG Heuer, and was also included with select copies of cult motoring magazine The Road Rat.

Start Line chronicles the long-standing relationship between TAG Heuer and Porsche, looking at how both adopted the Carrera name in the 1960s, inspired by the notorious Carrera Panamericana Mexican road race, and how they have rubbed shoulders over the years, not least through Steve McQueen, who famously drove a Porsche 917 and wore a Heuer chronograph in the 1971 film Le Mans.

The Start Line publications look at the past, present and future of TAG Heuer and Porsche and include contributions from eminent horology and motoring journalists such as Nicholas Foulkes, Robin Swithinbank, Jason Barlow and David Green, as well as from fashion, technology and design commentators Teo van den Broeke, Jeremy White and Stephen Bayley.

SHOW is delighted to have worked with LOUIS XIII cognac on the creation of its new e-boutique website. SHOW provided copywriting and editing services for the project, which has seen the cognac brand’s website relaunched as an experiential e-commerce platform ­­– the first of its kind for a luxury spirit brand.

Inspired by the brand’s key values of time and experience, the platform features a wealth of information about the people, processes, heritage and philosophies that combine to create LOUIS XIII cognac over generations of cellar masters. These stories sit seamlessly alongside descriptions of the different products and accessories available to purchase, advice on how to taste and serve the cognac, and information about the wider world of LOUIS XIII including exclusive services, creative collaborations and special experiences.

https://www.louisxiii-cognac.com/

 

SHOW is proud to present its latest collaboration with Omega on a campaign to showcase how the brand’s watches can combine with its less well known, but exquisite, range of accessories. The shoot includes eyewear, fine jewellery and leather goods for men and women, paired with icons such as the Speedmaster and Constellation from Omega’s watch range.

The campaign, art directed and produced by SHOW, was shot in a London studio utilising a pared-back set with minimal props, and carried out in line with Covid-secure guidelines. Photographer Pelle Crépin and stylist Marian Nachmia collaborated with SHOW on the project to create simple, but warm and atmospheric imagery. The project forms the centrepiece of a social media, digital newsletter and PR campaign.

SHOW is pleased to announce the publication of the Autumn 2020 issue of Hurlingham Polo magazine, the most widely circulated, international luxury magazine for polo.

Mailed directly to polo players and supporters around the world, Hurlingham features extensive coverage of the sport of polo, as well as information, opinion and lifestyle content that reflects the interests of the passionate and affluent polo community – both on and off the playing field.

Despite a challenging season for the sport, this issue celebrates the players, and especially the patrons, who have kept their nerve and played, and there are a number of interesting themes in this edition.

The first is youth. Our cover photo is of a league game during the Gold Cup, which was shot from a distance by 10-year-old Cecily Ison, and the final was won by Jean-François Decaux’s Next Generation team, with 14-year-old Poroto Cambiaso. Les Lions/Great Oaks won the Queen’s Cup with the two Castagnola brothers, who are only 17 and 19. Reports of both tournaments are covered in our Action pages, along with the French Open, the Pacific Coast Open and the Aspen Valley Polo Club high-goal season.

Another theme is patrons and their passion for the game. Successful medium-goal player Simon Arber tells us what’s behind winning the Royal Windsor for the third time, and Dillon Bacon – who reached all the finals of the tournaments he played this season, winning two out of four – explains why polo is the most exhilarating and addictive sport he’s ever played.

We also round up the latest news, from training with the Ladies Polo Foundation, to Yak Polo played in Pakistan. The issue also features a number of fascinating historical articles, including a recount of the Cowdray Point to Point, which took place every Easter Monday from 1950 to 1986, and the heroic story of an All-Star match organised by the Foxcroft School to raise funds to help Britain’s war effort during the height of the Blitz.

 

SHOW is proud to present the latest multi-platform campaign created for The Royal Exchange, the luxury shopping and dining destination in the City.

As the capital reopens, The Royal Exchange is inviting Londoners to reconnect with each other, their community and the joy of sensory experiences this autumn.

To visualise the campaign, SHOW commissioned artist Nicholas Law to create a series of striking and emotive artworks that represent the theme of reconnecting. Law’s artwork can be seen as a large-scale installation at the main entrance of The Royal Exchange. The artwork’s interlinking circular shapes and dark-to-light colour gradients are a calming reminder of the cyclical nature of life and the interconnected world we live in.

Law has also produced a suite of dynamic artworks to accompany an editorial series that SHOW has created. The series celebrates the tactile and enticing array of products to be discovered at The Royal Exchange’s renowned boutiques and eateries, with high-resolution product imagery enhanced by Law’s seductive visual language.

The Royal Exchange has also partnered with Mind in the City to explore the topic of mental health and celebrate the vitality of community. SHOW interviewed interesting people from the City of London to ask them about their approach to wellbeing for a compelling and insightful series called What’s On Your Mind.

Find out more about the Reconnect campaign on The Royal Exchange website and Instagram.

theroyalexchange.co.uk; @theroyalexchange; #Reconnect

SHOW is proud to present Diaries from the Dials, a compelling series of articles produced in collaboration with Seven Dials.

To celebrate the launch of a dynamic new website, Seven Dials commissioned a suite of editorial from leading journalists recalling their favourite memories and experiences of the area. The article series coincides with the loosening of lockdown restrictions and so looks forward to Seven Dials completely reopening for everyone to enjoy their favourite spots once more. They also explore poignant and funny times from years gone by.

Diaries from the Dials kicked off with a piece from GQ editor and British Fashion Council chair, Dylan Jones on studying in the area as a student and enjoying its most stylish corners today. Following Jones, food and drink writer Frankie McCoy took us on a tour of her favourite dining and snacking spots. Hole and Corner editor Tamsin Blanchard wrote about fashion and sustainability in Seven Dials. Travel, food and culture writer Katrina Mirpuri revealed her favourite restaurant and bars. Women’s issues, mental health and fitness journalist Poorna Bell met the inspirational women with leading businesses in the area. GQ style and grooming editor Teo van den Broeke explored fashion, grooming and martinis in Seven Dials. The World’s 50 Best’s Mark Sansom remembered his favourite pints, cocktails, nights out and glasses of wine in the area. And wellness and beauty writer Sophie Goddard has lead us through her favourite products, treatments and healthy spots in Seven Dials.

The Diaries from the Dials editorial series will run until the end of September, so keep checking the Seven Dials website and Instagram for updates.  

 

SHOW is pleased to announce the launch of a new website for architecture, interiors and product design studio, Alessandro Isola.

Italian architect Alessandro Isola founded the studio in 2014. They are based in London and work across the world on extraordinary design projects ranging from buildings and interiors, to the design of furniture and innovative, beautiful objects.

The first step of SHOW’s work with Alessandro Isola was to determine the studio’s brand pillars of multidimensional, movement, craftsmanship, wonderment, and collaboration. Each piece of work Alessandro Isola undertakes is multidimensional, has a sense of movement, uses the expertise of the finest craftspeople, inspires wonderment and has a sense of surprise, and is the result of intense collaboration with the client and craftspeople.

SHOW designed and developed a website that encompasses these brand values in its aesthetic and functionality. We wanted to create a digital environment that showcases the extraordinary work of Alessandro Isola in an elegant and user-friendly way. SHOW also created a new visual identity and language for the studio’s digital presence including an animated logo. We also took inspiration from the brand value of movement to add interesting and compelling animations and transitions across the site.

See more of the website at alessandroisola.com

In the latest in his regular series for Walpole on luxury leadership during the Covid-19 crisis, SHOW CEO Peter Howarth speaks to Giles English, co-founder of British watch brand Bremont. Giles talked to Peter about bringing watchmaking skills back to the UK, and how lockdown has given him, along with his co-founder and brother Nick, time to consider a new approach to the future of their business.

You can read Peter’s article here.

Founded in 1992, Walpole is a not-for-profit organisation. It counts more than 250 British brands in its membership, and is recognised in both Westminster and Brussels. As the voice of British luxury, Walpole’s purpose is to promote, protect and develop a sector worth £48 billion to the economy, which is arguably the jewel in the crown of UK business.

Subscribe to Walpole’s Daily Digest here.

 

 

SHOW is delighted to present a trio of 3D illustrated films made to accompany The Royal Exchange’s Future/Craft campaign, which explores creativity, craftsmanship and innovation. SHOW commissioned digital artists XK Studio – Alexa Sirbu and Lukas Vojir – to create the mesmerising moving images, which are inspired by the theme of modern luxury.

The kinetic artworks are composed using visual effects tools and techniques that are typically used in high-end film and TV. In each film, imagery of shapes, textures and materials – synonymous with luxury fashion and interior design – interplay inside a dynamic visual realm, to create an immersive moment of escapism.

SHOW also created a suite of long-form editorial content for the campaign, celebrating the craftsmanship, luxury and technical expertise of the brands that call The Royal Exchange home; and interviewing experts within the worlds of future forecasting, technology and luxury retail.

Watch the films on The Royal Exchange website, theroyalexchange.co.uk