SHOW works with Breitling on its UK Instagram channel @breitling_uk, providing social media strategy, community management, analytics and content creation.
We have worked with the luxury watchmaker since the launch of the platform to create a local social presence for this renowned global brand. On a daily basis, we curate and post content across the Feed and Stories and provide community management.
To reinforce its presence locally, we have also art directed and produced a number of photo shoots to highlight local activations and bring an element of Britishness to the channel.
Swiss-based watch and jewellery house Bucherer 1888 came to SHOW for an innovative new approach to its seasonal media plan around premium gifting. SHOW’s response was to create a Bucherer-owned publication that did not rely on the endorsement of third-party media who had previously hosted native content.
Wish List combined the best of Bucherer 1888, from the Carl F. Bucherer range of watches, to the Bucherer Fine Jewellery collections. Also highlighted were the key premium watch brands sold through Bucherer’s boutiques throughout the UK and Europe.
SHOW created a rich editorial journal that combined illustration, innovative still life shoots and engaging features that tell the story behind the brand’s 130-year history.
The Dedica Anthology is a collection of nine luxury hotels across Europe. For the launch of the group, Dedica needed a magazine to give to customers, to hand out at industry events and to give to the press. SHOW developed the concept and designed and edited the first issue of the magazine that was published in three languages and distributed at the hotel group’s European properties.
SHOW has worked with many influential luxury brands to create content and stories around brand ambassadors. When Jaeger-LeCoultre started working with Benedict Cumberbatch in 2019, SHOW was asked to create a suite of imagery and moving image based on his experience at a watchmaking masterclass at the luxury watch manufacturer’s flagship London boutique. Previously, SHOW created several outstanding portrait shoots of brand ambassador Clive Owen with photographer Lorenzo Agius, to promote the Duomètre Chronograph. The images were used for a cover shoot and feature in The Sunday Telegraph’s men’s style magazine, ST Men, and also by Jaeger-LeCoultre for PR and marketing activity.
Show Media is retained by classic British menswear and tailoring brand Dunhill to create bespoke content for its digital platform, The Club. We take inspiration from Dunhill’s rich archives and its long history of involvement in gentlemanly pursuits such as motoring and golf, together with product launches and the brand’s close relationship to London, in order to create original and engaging content that’s used across digital and social platforms.
We work with a stable of leading fashion, culture, arts, sport, architecture and design experts to lend an authoritative and authentic voice to these stories.
SHOW was appointed lead creative agency on the rebranding of London’s most famous new landmark, The Shard. We created a comprehensive branding strategy and produced design collateral including a new logo, brand colours and fonts, a tone-of-voice document and guidelines on photographic style.
Our team produced a high-end brochure for leasing agents to use as a selling tool, consulted on event strategy, and worked on digital content and newsletters. We also worked with The Shard on a large-format book, Designed To Inspire, which was given to occupants to provide information and stimulation for their office fit-outs.
In 2017, SHOW worked with property developer CBRE to conceive, design and produce a coffee table book to commemorate the 20th anniversary of homelessness charity StreetSmart. Perspectives on London contains a series of interviews with 50 influential and inspirational ‘Londoners’, with accompanying portraits and location photography. CBRE donated 100% of the proceeds from the book to StreetSmart. The participants all come from varied backgrounds and professions and share a common connection to, and love for, London: the city they call home. Among the 50 interviewees are actor Timothy Spall, chef Angela Hartnett, comedian Alan Carr, Mercury Prize-winning musician Sampha and Dany Cotton, the first female Commissioner of the London Fire Brigade.
Skibo magazine is an annual print publication created for members, and prospective members, of The Carnegie Club – an exclusive private members’ club housed within the historic walls of Skibo, the famous Scottish castle. Its pages highlight the exceptional surroundings and activities to be discovered within the castle and locality, including the estate’s private golf course, alongside luxury lifestyle features covering fashion, food and drink, auto, design and architecture. Show Media oversees the editorial and production process from commissioning writers and original photography through to design, layout and print.
SHOW works with Globe-Trotter on a number of its marketing communications, including visual campaigns and editorial content. Through the Globe-Trotter Journal on the brand’s website, we have introduced a number of editorial-led series including the behind-the-scenes Meet the Craftsmen series and a bimonthly insider city guide written by renowned travel journalists. So far contributors have included Dan Rookwood, Theresa Harold and Gabriel Tamez.
SHOW art directs and produces Globe-Trotter’s seasonal campaigns, creating beautiful stills and moving image that bring to life the company’s latest luggage collections. Projects include a James Bond-inspired campaign shot by official Bond photographer Greg Williams, an English garden-themed shoot at the Chelsea Physic Garden and studio shoot with set design inspired by skiing in St Moritz.
SHOW worked with Globe-Trotter on its social media, building on the number of followers across Instagram and Facebook by establishing a social media strategy and collaborating with influencers. In other projects, SHOW redesigned Globe-Trotter’s company brochure and edited and redesigned its brand bible.
SHOW collaborates with Richard James, the bold, contemporary Savile Row tailor, on its ad campaigns and lookbooks, leading the creative concepts and photography production.
SHOW also worked with Richard James to create its 25th-anniversary coffee-table book, providing art direction, editorial and design. The book tells the intriguing inside story of Richard James, from shaking things up on Savile Row in the 90s to opening its flagship New York store on Park Avenue in 2018. Calling on our roster of stars, there are contributions from Elton John, British GQ editor Dylan Jones, style commentator Peter York and more.
