Art direction Editorial

Swiss-based watch and jewellery house Bucherer 1888 came to SHOW for an innovative new approach to its seasonal media plan around premium gifting. SHOW’s response was to create a Bucherer-owned publication that did not rely on the endorsement of third-party media who had previously hosted native content.

Wish List combined the best of Bucherer 1888, from the Carl F. Bucherer range of watches, to the Bucherer Fine Jewellery collections. Also highlighted were the key premium watch brands sold through Bucherer’s boutiques throughout the UK and Europe.

SHOW created a rich editorial journal that combined illustration, innovative still life shoots and engaging features that tell the story behind the brand’s 130-year history.