SHOW was commissioned by Italian eyewear label Persol to produce the brand’s first-ever editorial newspaper.
For the Sun takes its name from Persol’s etymology – the Italian per il sole, which translates to ‘for the sun’. The inaugural issue, published in July 2019, was conceived as Persol’s guide to summer and covered the world’s four fashion capitals: London, Paris, Milan and New York.
As well as featuring unique insights into events, bars, restaurants and things to do in each city, SHOW interviewed a representative from each of the four fashion capitals to garner their insider knowledge and photographed them wearing a pair of Persol sunglasses.
In 2017, SHOW was asked to build a brand-positioning document for Versace ahead of its successful sale to Michael Kors. Using research and insight and by assessing the brand DNA, SHOW created a brand positioning and strategy that suggested a different interpretation of the brand’s traditional values, taking in the brand position, brand vision, brand mission, brand values, brand ladder and brand culture.
When Giorgio Armani revived the groundbreaking Emporio Armani Magazine after a 20-year break, he asked us to help him put the new issue together. Edited by Mr Armani himself, not only does the magazine pay homage to the original, but it also offers contemporary contributors a platform to express new ideas. Issue 19 echoes the spirit of the first 18, and features shoots by exciting young photographers such as Matteo Montanari and Benjamin Alexander Huseby, as well as features written by Tim Blanks, Angelo Flaccavento, Jodie Foster, Aldo Fallai, Katie Baron, Tony Chambers and our very own CEO, Peter Howarth.
SHOW collaborated with family-owned independent jeweller and watch retailer David M Robinson, to create and produce Objects of Desire: The Watch and Jewellery Journal from DMR. The luxurious print publication showcases striking shoots of beautiful pieces from the brand’s exclusive jewellery collections along with key prestigious watches from respected horological houses.
Writers from the worlds of jewellery and horology describe the craftsmanship, innovation, attention to detail and romance of the sparkling pieces. David M Robinson is passionate about its exclusive jewellery designs and collections of the world’s finest timepieces. Now in its 50th year, DMR is proud of the reputation it has earned as one of the UK’s foremost jewellery designers, with two De Beers Diamonds International Awards, and continues its dedication to great customer service, starting with the friendly welcome given by its experts in each of its four showrooms in the northwest and London.
The journal was distributed with The Sunday Times and in luxury hotels throughout London, Manchester and Liverpool, as well as in Heathrow Airport’s lounges.
SHOW is the lead creative agency for The Royal Exchange,
a luxury shopping destination in the City of London. We produce all digital and print collateral, including the design and build of a website. We regularly update this with editorial content, creative campaigns, films, and original still-life shoots that promote
The Royal Exchange and its brands in a compelling and consumer-focused way. We also design
and manage the regular email newsletters, which are sent to
The Royal Exchange database,
and produce digital and print
ads for the shopping destination.
SHOW works with the Savile Row tailor on their seasonal ad campaigns, leading the creative concept and photography production as well as creating films. The images and film are then used in advertising across the world and in Gieves & Hawkes’ UK and international stores, the brand’s website and social media channels.
To mark the occasion of Elton John’s final world tour – also named Farewell Yellow Brick Road – SHOW was commissioned to create the exclusive commemorative programme, which comes in both a deluxe collectors’ edition and classic edition. Presented in a beautiful iridescent slipcase, the book contains iconic images of Elton throughout his career, behind-the-scenes interviews and a series of bespoke illustrations by Ian Beck – the artist who created the legendary Goodbye Yellow Brick Road album cover. The tour will run until 2021, spanning five continents with more than 300 shows.
SHOW works with Bally on the Swiss luxury brand’s Journal – both in printed form and on its digital platforms.
We art direct and produce editorial content for the printed Journal, which is distributed in four languages, to customers and stores worldwide. We also edit the online Journal – a collection of original editorial stories that explore the Bally universe, designed to appeal to both new and existing customers.
The brand has always engaged with and explored the worlds of design, architecture and travel and we have taken these themes to provide the basis for the Journal. We work with an international group of high-profile journalists and influencers to provide compelling and insightful articles that reflect Bally’s core values.
SHOW collaborated with world-renowned car hire company Hertz to create DRIVE – The Open Road, an editorial newspaper that celebrates the past, present and future of drive culture through the prism of Hertz.
SHOW curated content to highlight Hertz’s rich 100-year heritage, marking the fun, innovative and customer-focused philosophy of the brand and looking at special editions from past and present. We interviewed celebrities and influencers about their dream cars and favourite drive holidays and commissioned expert motoring journalists to write about the romance of the road, the impressive fleet of vehicles available to hire and why many millennial drivers choose renting over ownership.
The publication was distributed with The Sunday Times newspaper in London, the South East and Edinburgh. It was also handed out at the Wimbledon tennis championships and placed inside Hertz’s premium rental vehicles throughout the world. The content created was also repurposed to feed Hertz’s digital platforms and communication channels.
