Art direction Digital content Editorial

SHOW was commissioned by Italian eyewear label Persol to produce the brand’s first-ever editorial newspaper.

For the Sun takes its name from Persol’s etymology – the Italian per il sole, which translates to ‘for the sun’. The inaugural issue, published in July 2019, was conceived as Persol’s guide to summer and covered the world’s four fashion capitals: London, Paris, Milan and New York.

As well as featuring unique insights into events, bars, restaurants and things to do in each city, SHOW interviewed a representative from each of the four fashion capitals to garner their insider knowledge and photographed them wearing a pair of Persol sunglasses.