Month: February 2020

SHOW is delighted to have collaborated with The Royal Exchange on its latest campaign, Love Is… Launched on Valentine’s Day, the six-week-long project celebrates a season of love in all its forms, from self-love and romance to the love of friends, family, work and hobbies.

The SHOW-devised campaign was introduced with the arrival of a giant artwork installation, designed by artist Justyna Stasik, which flanks the historic building’s main entrance. Entitled The Closer We Get, the creation is a contemporary vision of love, and makes up one of six artworks commissioned by SHOW for the project.

As part of the campaign, SHOW also created a special love trail map detailing the various masterclasses, offers and events available at The Royal Exchange, and an interview series entitled Londoners on Love, which looks at everyday Londoners’ ideas on love in modern times.

The season of love will conclude on Wednesday 25 March with an engaging exchange of ideas on modern love hosted by an exciting panel of love experts.

To find out more about the campaign or to book your place on the Modern Love panel discussion, click here.

SHOW is delighted to reveal the latest campaign from luxury British luggage brand Globe-Trotter. Shot and directed by SHOW, the spring/summer 2020 Chelsea Garden Collection takes inspiration from the British countryside and the works of English Romantic poets. The cases have two distinctive day and night aesthetics: a cream-coloured Ivory/Burgundy colourway and a Midnight Blue shade. Both cases have different floral linings to reflect their alternative aesthetics.

Responding to the floral theme of the collection, SHOW art directed a campaign photoshoot at London’s historic Chelsea Physic Garden. Shot by still-life and fashion photographer Oskar Gyllenswärd, the campaign captures a quintessentially British sense of style and the eternal allure of spring, from day to night.