Month: October 2019

SHOW is proud to present its first collaboration with 49Winters on the campaign shoot for the AW19 collection of the brand’s game-changing, interactive three-tier outerwear for men and women.

49Winters’ signature coats feature three interchangeable and customisable components – an outer layer, inner down jacket and hood trim. This, together with a unique zip system, accommodates more than 3,000 different fashionable combinations designed for the ever-changing environments and demands of a metropolitan landscape as well as globe-trotting city dwellers. The shoot imagery combines the coats’ versatility and adaptable designs with industrial architectural elements to echo the stylish and practical characteristics of 49Winters’ outerwear.

The campaign, which was art directed and produced by SHOW, was shot on location at Baynard House in London, chosen for its atmospheric urban setting and the Brutalist architectural style. Photographer Mark Sanders, stylist Marian Nachmia, and models Dennis Okwera and Bianca Henry, collaborated with SHOW on the project to create strong and striking imagery.

This Sunday, 20th October, SHOW will publish its latest issue of the Beau newspaper, themed around design. It will be distributed with The Sunday Times to London and the southeast.

Beau is the briefing from Brummell magazine, ‘The little black book for the City’ that takes a sideways glance at City culture, from design, food, drink and motoring to travel, horology and style.

In this special issue, we explore elements of design within interiors, fashion, horology and engineering. We champion the ancient philosophy of Japanese design and discover the best of men’s style from smart tailoring to elegant footwear. We are also proud to present a taster of Brummell’s annual Inspirational Women listing, which this year celebrates City leaders.

Pick up a copy of The Sunday Times this weekend to find out more.

SHOW is proud to present its recent collaboration with Aspesi on the brand’s new collection Icon 2 for Replica 50 – a special limited edition of the Aspesi field jacket for men and women.

Showcasing the best of Aspesi, Icon 2, Replica 50 features the exclusive rugged tiger camouflage –­ a special version of the classic military pattern refreshed for the season with sharp lines and a utilitarian spirit.

Commissioned and art directed by SHOW, the moving images are a bold reimagination of the jacket by three creative artists: Timo Kuilder, Merijn Hos and Stills & Strokes. Each artwork captures the brand’s history moving towards the future, an eye-catching visual that evokes the innovative avant-garde vision of the collection.

The campaign also features a series of interviews and editorial content providing a glimpse into the exciting story of Icon 2, from the history of the field jacket to the alluring relationship between military and pop culture and the enduring appeal of animal prints.

aspesi.com