The Runnymede Hotel

Art direction Branding Digital content Moving image

The Surrey-based countryside hotel asked SHOW to develop a new brand position, creating a new logo with new typeface, colours and icon, a new brand colour palette, and providing guidance on how colours should be combined for different design applications. To support the logo, we also developed a series of hand-drawn icons, designed to be used in everything from website and print to signage. We also designed their new stationery, signage and menus.


We art-directed and produced a comprehensive and definitive library of images and films, which reflected the hotel’s new brand position. We also developed a tone-of-voice document and wrote all of the copy for the new website.