Sloane Street

SHOW was asked by property manager Cadogan to rebrand and redesign the website for Sloane Street, one of the world’s most luxurious shopping streets.

We created a new brand position and visual language to represent the Sloane Street brand that is at once elegant and vibrant, exciting and modern, but with nods to tradition. SHOW then developed a beautiful and dynamic new website for Sloane Street. We worked with leading illustrator Cynthia Kittler to create a collection of beautiful and fun new illustrations to bring Sloane Street to life online. And we worked with celebrated photographer James Harvey-Kelly to create a set of placemaking images that capture the fashion, sophistication and energy of the street.

These images were used across the website, social media and for an advertising campaign, as well as in national press coverage about Sloane Street. SHOW continues to work with Cadogan on monthly content about Sloane Street, its people and brands, and activities in the local area.