Corneliani

SHOW works with luxury Italian menswear label Corneliani to establish a 360-degree digital presence.

Here, we have created a distinct aesthetic identity through seasonal campaign imagery and video, each art directed and produced in-house. Taking the helm of the brand’s social media platforms, we strategically piece these together across Instagram, Facebook, a newsletter and the website to enliven a traditional tailoring heritage with a wholly contemporary feel.

Increasing engagement month-on-month, we have defined an authoritative voice in the luxury fashion space, conceiving four editorial strands that speak to the Corneliani man and the world in which they aspire to be part of: Corneliani Loves, Corneliani’s Italy, Corneliani Style Legends and Travel Jacket. Scheduling, commissioning and writing innovative and inspiring content based on in-depth social analysis, our journalistic expertise is highlighted in full on the label’s online journal, where bespoke features create a synergy across Corneliani’s digital landscape.