The Balvenie
Art direction
Digital content
Editorial
Moving image
In 2024 William Grant & Sons commissioned SHOW to research and write a series of stories that would explore the rich heritage of The Balvenie whisky. We then published some of these stories, bringing them to life with animated illustrations by Karlotta Freier, a New York-based illustrator. As well as appearing on social media and on The Balvenie website, the stories were also published in a bespoke newspaper. Designed and edited by SHOW, the Tales of The Balvenie newspaper was distributed with The Sunday Times in London and the South East in April 2025.
To launch the project, we shot and edited a behind-the-scenes film of Karlotta sketching on location at the Speyside distillery and back home in New York.
