Sunspel
Art direction
Digital content
Editorial
Moving image
SHOW has had a relationship with British luxury clothing brand Sunspel stretching back almost two decades, when we shot the first advertising campaign for the then newly revamped brand. Since then we have worked on a range of creative projects encompassing photography and brand copywriting.
In 2026, we were appointed to provide ongoing creative services for Sunspel, charged with developing and producing photography and film content, including advertising campaigns, digital marketing and other brand photography.
One of our first assignments was to shoot music legend Paul Weller, showcasing his latest collection with the brand.
