Knightsbridge Partnership

In October 2022, Knightsbridge Partnership commissioned SHOW to create editorial support for the Business Improvement District (BID) – a collective of local businesses who invest to improve the Knightsbridge area.

The project includes ongoing website, email and social media strategy work to align with the objectives of the BID. This involves creating monthly SEO-optimised journal articles, a supporting newsletter to a dedicated database of subscribers – and social content for the Knightsbridge London Instagram account, as well as directing and conducting a series of photoshoots with editorial, reportage photographer Peter Flude.

In 2023, SHOW also worked with Knightsbridge Partnership to create a newspaper that sought to bring the most successful content from the online magazine and social media to life in print form.

Since launch, we have also produced a programme of successful events for The Knightsbridge Edit Live – a series of interactive panel talks, held at key Knightsbridge locations in association with BID members, to engage audiences and highlight the area’s importance in the luxury realm. This included a talk with Walpole CEO Helen Brocklebank and a panel of her ‘Brands of Tomorrow’ at Harvey Nichols, and a panel discussion with former Top Gear presenter Jason Barlow at the flagship Alpha Tauri store in Brompton Road.

We continue to evolve our marketing and editorial strategy for Knightsbridge Partnership to enhance the focus on key BID members and improve awareness for all that the SW1 area of London has to offer.