The Athenaeum
Art direction
Digital content
SHOW produced all-new photography and a brand film for The Athenaeum Hotel & Residences in Mayfair, following its multimillion-pound redesign. Showcasing the hotel’s interior design and its Art Deco influences, we produced imagery that felt natural, sophisticated and editorial in style. When producing the brand film, we focused on showing the spaces of the hotel coming alive with guests, capturing a sense of activity and occasion.