Aja Botanicals

SHOW was asked by British fragrance house Aja Botanicals, founded by model Tilly Wood, to create a brand identity and establish a digital presence for the luxury startup.

Providing a 360-degree marketing service, we developed a strong visual identity for the brand, including logo design, web design, newsletter design and illustrated packaging by artist Chiara Perano to create a beautifully contemporary look that aligns with Aja Botanicals’ design-centric philosophy. We also established an authentic and emotive tone of voice for the label, carried throughout the copywriting for the website.

To build the universe of Aja Botanicals, we produced and uploaded monthly journal content, commissioning expert writers, as well as writing in-house, to create editorial features that inspired readers and explored the bohemian spirit of the brand. This was amplified by monthly newsletters, encouraging e-commerce purchases and establishing Aja Botanicals as a soulful and wellness-oriented voice in the fragrance industry.

Setting up Aja Botanicals across social media platforms, we directed and produced still-life photography, as well as capturing video content to engage followers and increase reach. Posting across Instagram, Facebook and YouTube, we also produced a short-film series, Scent Stories, in which founder Tilly Wood and high-profile celebrity guests discussed their favourite olfactory memories.