Seek And Ye Shall Find at The Royal Exchange

SHOW is proud to unveil Seek And Ye Shall Find, a dazzling Christmas microsite created for The Royal Exchange, the luxury shopping and dining destination in the heart of the City of London

With a second lockdown and continued travel restrictions across the country, digital content has become increasingly important for our clients. The Royal Exchange’s Christmas campaign – Seek And Ye Shall Find – invites visitors to explore the centre’s seasonal activity virtually.

SHOW collaborated with 3D motion designer Christina Worner to create a sumptuous suite of visuals to bring the magic and wonder of the festive season to life. The moving images are an alluring, abstract interpretation of tactile materials associated with Christmas, from shimmering theatre curtains to metallic gift wrapping.

Seek And Ye Shall Find is full of festive inspiration that acknowledges the challenges faced throughout the year. This is most evident in the Seasonal Wellbeing interview series, part of an ongoing partnership with mental health charity Mind in the City. For this, we interviewed six inspiring City personalities about what this time of year means to them and how they look after the wellbeing of themselves and others at Christmastime.

Elsewhere, GQ Style editor Luke Day, and interior designer and influencer Sophie Stanbury, share an edit of their favourite products and gifts from The Royal Exchange. SHOW commissioned photographer Richard Dowker to shoot portraits of the two style experts, on location at the historic building.

The microsite also features a series of how-to masterclasses to engage and entertain readers. These range from seasonal food and drink pairings from Fortnum & Mason to a festive twist on the classic Negroni from The Ned. We also commissioned Thomas Hedger to create a series of evocative illustrations to accompany the festive how-to series.

Seek and Ye Shall Find also includes an exciting 12 Days of Christmas competition on The Royal Exchange’s Instagram channel, which features a selection of 12 exceptional prizes up for grabs throughout December from luxury retailers at The Royal Exchange. This year, followers are encouraged to nominate the person they think most deserves the gift, with an overarching theme of giving back and helping others.