Globe-Trotter: The Chelsea Garden Collection

SHOW is delighted to reveal the latest campaign from luxury British luggage brand Globe-Trotter. Shot and directed by SHOW, the spring/summer 2020 Chelsea Garden Collection takes inspiration from the British countryside and the works of English Romantic poets. The cases have two distinctive day and night aesthetics: a cream-coloured Ivory/Burgundy colourway and a Midnight Blue shade. Both cases have different floral linings to reflect their alternative aesthetics.

Responding to the floral theme of the collection, SHOW art directed a campaign photoshoot at London’s historic Chelsea Physic Garden. Shot by still-life and fashion photographer Oskar Gyllenswärd, the campaign captures a quintessentially British sense of style and the eternal allure of spring, from day to night.