SHOW works with Bally on the Swiss luxury brand’s Journal – both in printed form and on its digital platforms.
We art direct and produce editorial content for the printed Journal, which is distributed in four languages, to customers and stores worldwide. We also edit the online Journal – a collection of original editorial stories that explore the Bally universe, designed to appeal to both new and existing customers.
The brand has always engaged with and explored the worlds of design, architecture and travel and we have taken these themes to provide the basis for the Journal. We work with an international group of high-profile journalists and influencers to provide compelling and insightful articles that reflect Bally’s core values.