Reconnect at The Royal Exchange
SHOW is proud to present the latest multi-platform campaign created for The Royal Exchange, the luxury shopping and dining destination in the City.
As the capital reopens, The Royal Exchange is inviting Londoners to reconnect with each other, their community and the joy of sensory experiences this autumn.
To visualise the campaign, SHOW commissioned artist Nicholas Law to create a series of striking and emotive artworks that represent the theme of reconnecting. Law’s artwork can be seen as a large-scale installation at the main entrance of The Royal Exchange. The artwork’s interlinking circular shapes and dark-to-light colour gradients are a calming reminder of the cyclical nature of life and the interconnected world we live in.
Law has also produced a suite of dynamic artworks to accompany an editorial series that SHOW has created. The series celebrates the tactile and enticing array of products to be discovered at The Royal Exchange’s renowned boutiques and eateries, with high-resolution product imagery enhanced by Law’s seductive visual language.
The Royal Exchange has also partnered with Mind in the City to explore the topic of mental health and celebrate the vitality of community. SHOW interviewed interesting people from the City of London to ask them about their approach to wellbeing for a compelling and insightful series called What’s On Your Mind.
Find out more about the Reconnect campaign on The Royal Exchange website and Instagram.