The launch of Richard James London

SHOW is proud to announce its collaboration with Richard James on its latest campaign, Sport Swear, commissioned to launch the Savile Row tailor’s Richard James London collection.

Created in collaboration with photographer Neil Gavin and casting a diverse group of non-models, we produced a set of energetic and irreverent images to express the spirit of the collection. Inspired by subcultures built on football terraces and raves, the Sports Swear imagery celebrates the highs and lows of supporting a team.

Richard James London is a modular clothing collection with a commitment to form, function and technical innovation, underpinned by the Richard James ethos of emphasising colour, cut and design. The raw and passion-filled black-and-white imagery will be showcased in store and online as a visual backdrop to the collection.

See more of the campaign and the collection at