The Royal Exchange Advent Calendar
SHOW is proud to have created a vibrant, giant Advent calendar installation, as part of The Royal Exchange’s Christmas in the City campaign. SHOW commissioned graphic artist Karan Singh to create the artwork for the 7m-tall Advent calendar, which is installed at the main entrance to the historic building and was unveiled on 1 December to launch the countdown to Christmas.
The Advent calendar features doors that open to reveal luxury prize gifts from The Royal Exchange’s boutiques, which people can enter to win by posting their details through a mailbox situated inside the building. Karan Singh’s bold and colourful artwork appears across the Christmas in the City campaign, which included a printed newspaper, a dedicated digital campaign page and a website homepage takeover. Digital GIFs of the Advent doors opening to reveal each day’s prize were also created to promote the competition on The Royal Exchange website and Instagram account.