Aspesi Icon 2
SHOW is proud to present its recent collaboration with Aspesi on the brand’s new collection Icon 2 for Replica 50 – a special limited edition of the Aspesi field jacket for men and women.
Showcasing the best of Aspesi, Icon 2, Replica 50 features the exclusive rugged tiger camouflage – a special version of the classic military pattern refreshed for the season with sharp lines and a utilitarian spirit.
Commissioned and art directed by SHOW, the moving images are a bold reimagination of the jacket by three creative artists: Timo Kuilder, Merijn Hos and Stills & Strokes. Each artwork captures the brand’s history moving towards the future, an eye-catching visual that evokes the innovative avant-garde vision of the collection.
The campaign also features a series of interviews and editorial content providing a glimpse into the exciting story of Icon 2, from the history of the field jacket to the alluring relationship between military and pop culture and the enduring appeal of animal prints.