Persol – For the Sun newspaper
SHOW is proud to announce its recent collaboration with luxury eyewear brand Persol on its first-ever editorial newspaper, For the Sun – a nod to the brand name, which is derived from the Italian ‘per il sole’, meaning ‘for the sun’.
The inaugural edition is Persol’s guide to summer in the city, specifically the world’s four fashion capitals: London, Paris, Milan and New York, while celebrating what makes each one special. Each city is divided into sections, featuring local hotspots for anyone visiting the city, and an interview with a successful resident, photographed in new-season Persol sunglasses, sharing their knowledge of the place they call home.
Each named section provides a unique insight into every city. In ‘The Break’ readers will discover a secret spot to enjoy a quiet drink; ‘The Table’ gives guidance on where to dine; ‘The Chill’ highlights the city’s hidden oases, and ‘The Fun’ covers the places where locals can really let their hair down. Elsewhere, motorcyclist and adventurer Hugh Francis-Anderson curates ‘The Ride’, a series of one-day road trips in and around each city.
At the centre of the newspaper, there is a City Essentials shopping page, giving suggestions for what to pack when travelling to each destination, while the back page is dedicated to Persol’s brand story.
This guide to summer in the city is an engaging read that is beautifully designed and captures the inimitable Italian style and spirit at the heart of the Persol brand.
The issue will be published this Sunday 21 July, and distributed with The Sunday Times in London. Copies will also be available in David Clulow stores.