DRIVE – The Open Road, issue one of the Hertz newspaper
SHOW is delighted to have collaborated with world-renowned car hire company Hertz to create the launch issue of DRIVE – The Open Road, an editorial newspaper that celebrates the past, present and future of drive culture through the prism of Hertz.
Issue 001 highlights Hertz’s rich 100-year heritage, marking the fun, innovative and customer-focused philosophy of the brand, looking at special editions from past and present, including the brand’s latest collaboration with Garage Italia to create customised cars for hire in Italy.
It also celebrates the romance of the road, with celebrities David Gandy, Jodie Kidd, Charley Boorman and Nieves Barragán sharing accounts of their favourite drive holidays; radio DJ and TV presenter Lilah Parsons shares her top tunes to drive to; travel journalist Nick Smith recommends magnificent landmarks around the globe to visit by road, and motoring journalist Simon de Burton describes the thrill of exploring new terrain by motorbike.
Elsewhere, motoring expert David Green introduces Hertz’s new British Collection; we speak to four drive-obsessed Instagram influencers about their favourite hire cars and dream road trips, and motorsport journalist Florence Walker explains why renting makes the most sense for many millennial drivers.
The issue will be published this Sunday 30 June, distributed with The Sunday Times in London, the South East and Edinburgh. Copies will also be distributed at the 2019 Wimbledon Tennis Championships and placed inside Hertz’s premium rental vehicles throughout the summer.