SHOW created two magazines for the Swiss brand for spring/summer 16 and autumn/winter 16, with versions in both English and German. Following themes of Urban Outdoors and Makers, focusing on craftsmanship, the publications went out to the brand’s customer database and was available in Victorinox stores. We art-directed, designed and produced the publications as well as creating captivating editorial content. We commissioned illustrator and artist Kyle Bean to create a paper diorama for the cover of the magazine and an insert with step-by-step instructions for the reader to pull out and build their own paper model of the Victorinox factory in Switzerland. We also photographed and interviewed craftspeople from all over the world including a furniture designer in Los Angeles, a Swiss chef and a London-based illustrator and artist to showcase the global reach of the brand.