Dhela

Dhela

Art direction Digital content

Established in 2016 by Daniella Helayel, the founder and former creative director of Issa London, Dhela is a women’s ready-to-wear fashion brand that creates feminine, versatile clothes for modern women. Show Media was commissioned by Dhela to create a modern, fully responsive ecommerce website with a minimal aesthetic, using seasonal colours inspired by the brand’s first collection, for spring/summer 17.

 

The result is a sophisticated, image-led site that effectively showcases Dhela’s campaign and product imagery in a clean and impactful way.