49 Winters

49 Winters

Art direction Digital content Moving image

SHOW was commissioned to produce and art direct the latest campaign shoot for pioneering outerwear brand 49 Winters. Photographer Mark Sanders, stylist Marian Nachmia, and models Dennis Okwera and Bianca Henry collaborated with SHOW on the project to create strong and striking imagery that highlights the brand’s innovative, interactive three-tier outerwear for men and women.

SHOW also worked with 49 Winters on the brand’s positioning and strategy as well as a collection of compelling editorial content.